Partnerships are tremendously valuable in your business growth strategy. They can be used for virtually anything: delivery in areas you don’t have experience in, to help cover an operational blindspot, for referrals and direct growth, to complete a product offering, affiliate deals, gainsharing, licensing… need we say more?

So let’s take the hour to talk strategy and tactics. Topics include:

•  The decision to build it internally… or engage a partner
•  Building external partnerships
•  Strategic alliances and joint ventures
•  When things don’t go as planned

Partnerships are tremendously valuable in your business growth strategy. They can be used for virtually anything: delivery in areas you don’t have experience in, to help cover an operational blindspot, for referrals and direct growth, to complete a product offering, affiliate deals, gainsharing, licensing… need we say more?

So let’s take the hour to talk strategy and tactics. Topics include:

•  The decision to build it internally… or engage a partner
•  Building external partnerships
•  Strategic alliances and joint ventures
•  When things don’t go as planned

•  How do you collaborate with your marketers?

•  How does your organizational vision get transmitted to your team?

•  When do you rely on “the experts” and when do you veto with your “gut”?

•  How to set marketing priorities? (It all takes time, after all…)

This session would be of interest to businesses looking to grow their sales, and associations/not-for-profits looking to grow membership and non-dues revenue.