From Informed Decisions : Conversations and Q&A with Randall Craig and Ronja Francoeur.

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Business Development for Law Firms

About this episode: 

In this session, we will hear Randall talk about Leadership Insights on Business Development for Firms.

•  Growing your firm through thought leadership.

•  Navigating the time investment required to create thought leadership vs the pressures of billable hours.

•  How to measure the success of your business development initiatives, and when change may be needed?

•  Business development goals, accountability, and IP and thought leadership within the bus dev process.

All of this and much more to learn in this episode.

Part 1

Part 2

Part 3

Questions Raised

•  How necessary is a time investment to develop thought leadership for an established organization versus a younger firm trying to establish themselves and grow to make a name for themselves? (8:43)

•  How come some firms are just focused on technical sides in training? Why do we still see a gap across all-size firms that they're not investing in teaching their team how to grow their business? (18:20)












•  Can you describe some important business development goals and what holding them to account looks like in a healthy environment? (0:39)

•  Can you share some ideas or touchpoints that firms generally overlook that are deflecting them from creating a stellar client experience? (7:09)

•  What kind of partnership agreements would you recommend for law firms recommending other firms for their client's other needs? (11:48)

•  Do we still need the same emphasis on opening new offices in new geographies? Do clients want to work with someone more culturally similar to them? (19:46)

•  Would you recommend a firm getting on where they would offer to members of a certain group preferred pricing or agreements? (24:29)

•  What kind of hypnotizing IP collateral firms/partners should have on file to share with prospects and clients that needs to be fresh and what can be evergreen? (27:45)

•  What's your opinion on what should be measured and managed that falls off the wagon? What are the things too easy to forget by a well-managed firm? (0:52)

•  Do you have any comments on the pulse of any change/practice/management work in upskilling their business development? (10:04)















Curious? Questions? Interested in exploring the possibilities?