Done-for-you CPD
for Associations

Build membership value,  improve retention, and create an additional revenue stream (in a time of diminishing resources and heightened expectations). 

We get it.  Associations are an ecosystem all of their own.

Associations have traditionally offered training and education to members, but the world has shifted.  Are your offerings actually attracting new members, and retaining existing ones? Does your staff really have enough bandwidth... or are they stretched? Are your events, webinars, seminars, and other professional development offerings being handled in silos... or are they part of an integrated strategy? And do you have a sneaking suspicion that you can do better, especially with your strained budgets?  

Could there be an easier way?

What if you could offer a regular stream of high-quality, industry-specific professional development content, without stressing your internal resources? What if it was delivered live, virtually , pre-recorded, or in written format? (Or a combination of all four?) And what if your professional development offerings could also generate non-dues revenues?

We can help. We understand how to help associations deliver value to members:

• How to retain members by offering continuous, new and engaging professional development.
• How to engage with members by meeting them where they are at.
• How to market your professional development.
• How to thrive in a resource-scarce and lean staff environment. 
• How to help your members grow professionally with key business (and career) skills.
• How to reinforce learning and community, and use professional development to sell event attendance, certifications, etc.

We can work with you in four ways:

• Continuing Professional Development: An annual fixed-price education program of monthly (or quarterly) capacity-building presentations, coupled with weekly micro-learning reinforcements.

• Keynotes and Facilitation: Keynotes delivered by Hall-of-Fame speaker (and CSAE Griner award recipient) Randall Craig  

• Impactful On-demand Learning: Offer individual courses in thought leadership, branding, writing/editing, digital strategy, creativity, and more.

• Partnerships and Gainsharing:  Build non-dues revenues with relevant and high-quality professional development – without stress.

Three Partnership Models

Gainsharing

Gainsharing Plus

Bulk Licensing

Offer Braintrust Professional courses to your community, members, or clients, at a discounted price. With every sign up, we'll share the revenue with you, paid in cash.

Gainsharing  in Action:

If a Braintrust course is $500, it would be offered to your community, members, or clients, at a discounted price of $400.  

After a platform cost of 10%, the net proceeds are $360, of which you would earn 30% (i.e. $108).

If 50 people sign up for one course each year, your gainsharing revenue would be $5,400 annually.
Offer Braintrust Professional courses to your community, members, or clients at a discounted price. Put your share of the revenue  (at a better rate than regular gainsharing) towards the  cost of any of our other offerings: Done-For-You CPD, Keynotes, Workshops, or C-Level coaching services.  

Gainsharing Plus in Action:  

If a Braintrust course is $500, it would be offered to your community, members, or clients, at a discounted price of $400.
 
After a platform cost of 10%, the net proceeds are $360, of which you would earn 40% (i.e. $144).  

If 50 people sign up for one course each year, your gainsharing credit would be $7,200 annually.
Get access to Braintrust courses for a fixed monthly or annual fee, and offer the courses to your employees, clients or members as a no-cost  benefit to them. 

 Licensing  in Action:  

You already invest in your employees and/or member's professional development. Rather than tasking your staff with sourcing high-quality professional development and paying for each course individually, offer the entire Braintrust library of courses at a lower "bulk" fixed cost, to as many users as you like.  

Pricing is dependent on the number of courses, number of people, and contract term; the discount can range from 40% to 60%.

Note: for our enterprise clients, we offer the option of co-branding as well as custom (private) modules in each course.

Curious? Questions? Interested in exploring the possibilities?

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