Impact Programs

Drive significant change:  Build Internal capacity to address the gap between your strategy and successful execution.

Impact Programs 

Drive significant change:  Build Internal capacity to address the gap between your strategy and successful execution.

One-time training sessions will never move 
the needle.

Only an integrated approach can create a lasting impact.

There are no stopgaps or "magic wands." Our Impact Programs are integrated enterprise-class programs to build capacity and a high-performance organization. We deliver this through our keynotes, one-on-one performance coaching, ongoing CPD, courses, tools/templates, facilitation, and more.

Our Impact Programs are designed to:
•  Empower and upskill every employee in your organization:  from senior leadership, to middle management, to the frontline.
•  Create a lasting cultural impact toward independent and sound decision-making.
•  Align your team for greater efficiencies: the same message is delivered through coaching, keynotes, CPD, etc.

 We offer two different Impact Programs:
•  Impact Programs to build alignment throughout the entire organization,  
•  Impact Programs focused on upskilling new and experienced managers.  
Randall Craig speaking at an event

All Impact Programs include:

•  Powerful Keynotes and Facilitation: Delivered by Hall-of-Fame business speaker, Randall Craig.  
•  Impactful Professional Development:
On-demand learning that works with your schedule. (We also do custom live-in-person training.)
•  C-level Coaching and Management Advisory: Provides one-on-one perspective, knowledge, and leadership development for key leaders. We ask tough questions, and aren't afraid of rolling up our sleeves 
when necessary.

One-time training sessions will never move the needle.
Only an integrated approach can create a lasting impact.

There are no stopgaps or "magic wands." Our Impact Programs are integrated enterprise-class programs to build capacity and a high-performance organization. We deliver this through our keynotes, one-on-one performance coaching, ongoing CPD, courses, tools/templates, facilitation, and more.

Our Impact Programs are designed to:
•  Empower and upskill every employee in your organization:  from senior leadership, to middle management, to the frontline.
•  Create a lasting cultural impact toward independent and sound decision-making.
•  Align your team for greater efficiencies: the same message is delivered through coaching, keynotes, CPD, etc.

 We offer two different Impact Programs:
•  Impact Programs to build alignment throughout the entire organization,  
•  Impact Programs focused on upskilling new and experienced managers.  

Randall Craig speaking at an event

All Impact Programs include:

•  Powerful Keynotes and Facilitation: Delivered by Hall-of-Fame business speaker, Randall Craig.  
•  Impactful Professional Development: On-demand learning that works with your schedule. (We also do custom live-in-person training.)
•  C-level Coaching and Management Advisory: Provides one-on-one perspective, knowledge, and leadership development for key leaders. We ask tough questions, and aren't afraid of rolling up our sleeves when necessary.

Impact Program 
Overview

How we can support
your organization

Impact program overview that shows all activities, resources, etc that Braintrust Institute uses

Impact Program Overview

How we can support your organization

Impact program overview that shows all activities, resources, etc that Braintrust Institute uses

Impact Programs
(for the entire organization)

A powerful way to build alignment, impact, and change throughout
your organization.

Level Up Program

For organizations on a tighter budget looking to get a better ROI on their investment in their people.

•  One in-person keynote or presentation (eg., for the whole team, a particular division, sales kick-off, etc.)

•  Quarterly Coaching for the CEO

•  Quarterly CPD for all staff, including monthly tipsheets to reinforce learning

•  Access to self-paced leadership skills courses for leadership team or key employees

•  Access to 1100+ tools, templates, articles, videos, and other resources

•  Annual impact meeting

Accelerator Program

For organizations that are committed to build alignment and begin the process of differentiation

•   Two in-person keynotes or presentations (eg., for the whole team, particular division, sales kick off, etc.)

•  Monthly Coaching for the CEO

•  Monthly CPD for all staff, including weekly tipsheets to reinforce learning

•  Access to self-paced leadership skills courses for leadership team or key employees

•  Access to 1100+ tools, templates, articles, videos, and other resources

•  Semi-annual impact meetings

•  Facilitation of two high-stakes meetings or brainstorming sessions

Transformation Program

For organizations that are experiencing (or creating) major change: strategy, disruption, M&A, business transformation, etc.

•   Four in-person keynotes or presentations (eg., for the whole team, particular division, sales kick off, etc.)

•  Monthly Coaching for all C-level leaders

•  Monthly CPD for all staff, including weekly tipsheets to reinforce learning

•  Unlimited access self-paced leadership skills courses for all employees

•  Access to 1100+ tools, templates, articles, videos, and other resources

•  Quarterly impact meetings, enhanced progress monitoring and feedback loop

•  Facilitation of three high-stakes meetings or brainstorming sessions

•  Attendance and facilitation at a management retreat

•  Priority access to Randall Craig and Ronja Francoeur for advisory services.

Impact Programs (for the entire organization)

A powerful way to build alignment, impact, and change throughout your organization.

Level Up Program

For organizations on a tighter budget looking to get a better ROI on their investment in their people.

•  One in-person keynote or presentation (eg., for the whole team, a particular division, sales kick-off, etc.)

•  Quarterly Coaching for the CEO

•  Quarterly CPD for all staff, including monthly tipsheets to reinforce learning

•  Access to self-paced leadership skills courses for leadership team or key employees

•  Access to 1100+ tools, templates, articles, videos, and other resources

•  Annual impact meeting

Accelerator Program

For organizations that are committed to build alignment and begin the process of differentiation

•   Two in-person keynotes or presentations (eg., for the whole team, particular division, sales kick off, etc.)

•  Monthly Coaching for the CEO

•  Monthly CPD for all staff, including weekly tipsheets to reinforce learning

•  Access to self-paced leadership skills courses for leadership team or key employees

•  Access to 1100+ tools, templates, articles, videos, and other resources

•  Semi-annual impact meetings

•  Facilitation of two high-stakes meetings or brainstorming sessions

Transformation Program

For organizations that are experiencing (or creating) major change: strategy, disruption, M&A, business transformation, etc.

•   Four in-person keynotes or presentations (eg., for the whole team, particular division, sales kick off, etc.)

•  Monthly Coaching for all C-level leaders

•  Monthly CPD for all staff, including weekly tipsheets to reinforce learning

•  Unlimited access self-paced leadership skills courses for all employees

•  Access to 1100+ tools, templates, articles, videos, and other resources

•  Quarterly impact meetings, enhanced progress monitoring and feedback loop

•  Facilitation of three high-stakes meetings or brainstorming sessions

•  Attendance and facilitation at a management retreat

•  Priority access to Randall Craig and Ronja Francoeur for advisory services.

Impact Programs 
for Managers

Training for new and
experienced managers:

Impact Programs for Managers

Training for new and experienced managers 

Management Essentials (minimal)

For organizations on a tighter budget who recognize the benefits of investing in
their managers.

•  Management Essentials capstone  training program to build functional knowledge

•  MBA in a day capstone  training program to build business acumen

•  One key Functional Skill-building program: Critical thinking

•  Quarterly Coaching for one C-level leader and one high potential manager

Management Essentials (standard)

For organizations looking to build stronger, more capable managers.

•  Management Essentials capstone training program to build functional knowledge

•  MBA in a day capstone training program to build business acumen

•  Three key Functional Skill-building programs (Critical thinking, Facilitation skills, Presentation skills)

•  Monthly Coaching for one C-level leader and one high potential managers

•  Monthly CPD for all staff, including weekly tipsheets to reinforce learning

•  Semi-annual Impact Meetings

Management Essentials (enhanced)

For organizations that are committed to building stronger, more capable managers faster, at lower risk.

•  Management Essentials capstone training program to build functional knowledge

•  MBA in a day capstone training program to build business acumen

•  Six Key Functional Skill-building programs (Critical thinking, Facilitation skills, Presentation skills, Pitch workshop, Business Development, Networking)

•  Monthly Coaching for one C-level leader and three high potential managers

•  Monthly CPD for all staff, including weekly tipsheets to reinforce learning

•  Access to self-paced leadership skills courses for leadership team and managers

•  Quarterly Impact Meetings

•  Priority access to Randall Craig and Ronja Francoeur for advisory services.

Management Essentials (minimal)

For organizations on a tighter budget who recognize the benefits of investing in their managers.

•  Management Essentials capstone  training program to build functional knowledge

•  MBA in a day capstone  training program to build business acumen

•  One key Functional Skill-building program: Critical thinking

•  Quarterly Coaching for one C-level leader and one high potential manager

Management Essentials (standard)

For organizations looking to build stronger, more capable managers.

•  Management Essentials capstone training program to build functional knowledge

•  MBA in a day capstone training program to build business acumen

•  Three key Functional Skill-building programs (Critical thinking, Facilitation skills, Presentation skills)

•  Monthly Coaching for one C-level leader and one high potential managers

•  Monthly CPD for all staff, including weekly tipsheets to reinforce learning

•  Semi-annual Impact Meetings

Management Essentials (enhanced)

For organizations that are committed to building stronger, more capable managers faster, at lower risk.

•  Management Essentials capstone training program to build functional knowledge

•  MBA in a day capstone training program to build business acumen

•  Six Key Functional Skill-building programs (Critical thinking, Facilitation skills, Presentation skills, Pitch workshop, Business Development, Networking)

•  Monthly Coaching for one C-level leader and three high potential managers

•  Monthly CPD for all staff, including weekly tipsheets to reinforce learning

•  Access to self-paced leadership skills courses for leadership team and managers

•  Quarterly Impact Meetings

•  Priority access to Randall Craig and Ronja Francoeur for advisory services.

Braintrust Professional Institute: Individual Offerings

Build leadership capacity, upskill key employees, and align your team. 

C-level Coaching

•  Problem-solving and brainstorming
•  Been-there-before perspective
•  Specific tactics and processes
•  1100+ tools, templates, articles, videos

Keynotes and Facilitation

•  Keynotes, workshops, and training
•  Monthly or quarterly CPD
•  Fresh ideas, motivation, and alignment
•  Upskill and increase team productivity

Impactful Professional 
Development

•  Thought Leadership, and Differentiation
•  Creativity, Innovation, Digital Strategy
•  Branding, Writing and Editing
•  Business Development, Networking 

How "healthy" is your agency? And when is the right time to invest in external support?

Take the test.

(Diagnostic tool for download)

As your agency grows, there are always changing needs (and fires to put out). For all the time, effort, and stress that comes with leadership, you can't help but wonder: Can I do better? Am I missing something? And are there changes I need to make to take my organization to the next level?

Take  our organizational health 
diagnostic test.

Download 83 Opportunities for Business Growth and grade your performance on Strategy, Marketing, Sales, Client Experience, People, Technology, Risk, and more.

Braintrust Professional Institute:  Individual Offerings
Build leadership capacity, upskill key employees, and align your team. 

C-level Coaching

•  Problem-solving and brainstorming
•  Been-there-before perspective
•  Specific tactics and processes
•  1100+ tools, templates, articles, videos

Keynotes and Facilitation

•  Keynotes, workshops, and training
•  Monthly or quarterly CPD
•  Fresh ideas, motivation, and alignment
•  Upskill and increase team productivity

Impactful Professional Development

•  Thought Leadership, and Differentiation
•  Creativity, Innovation, Digital Strategy
•  Branding, Writing and Editing
•  Business Development, Networking 

How "healthy" is your organization? And when is the right time to invest in external support?
Take the test.

(Diagnostic tool for download)

As you lead your organization through evolutions and transitions, there are always changing needs (and fires to put out). For all the time, effort, and stress that comes with leadership, you can't help but wonder: Can I do better? Am I missing something? And are there changes I need to make to take my organization to the next level?

Take  our organizational health diagnostic test.
Download 83 Opportunities for Business Growth and grade your performance on Strategy, Marketing, Sales, Client Experience, People, Technology, Risk, and more.

Curious about our Impact Programs?  Answers to common questions...

How do we assess what my organization needs?

You may already know what you need, based on the Impact Programs described on this page.  But every organization is different, and we are able to customize our offerings specifically to what you need.  How big is the problem or opportunity... and how big is the gap that needs to be closed? We usually start with a "pre-consult" call, and will often offer a no-cost coaching session to allow you to test-drive how we work.  Once we have a better understanding, we'll provide  a detailed proposal.  

How long until we start seeing results?

Month one you should start seeing the learning from the first leadership coaching sessions and team CPD beginning to animate conversations.  But change takes time and reinforcement: there is no magic bullet. 

What do we have to have in place to start?

Likely your investment in your people was done tactically, split between departments (HR, Sales, Events, etc) and not building a new common vocabulary - or impact.   To start, executive buy-in is a must, along with a leadership team that is open to new approaches. 

What support can I expect?

We are committed to making the program work for you. Any member of your leadership team can contact us with questions or feedback. We will pivot as your organization's challenges change –– and  we want them to change, because change means you have overcome your previous challenges. We are here to help you succeed.

Curious about our Impact Programs?  Answers to common questions...

How do we assess what my organization needs?

You may already know what you need, based on the Impact Programs described on this page.  But every organization is different, and we are able to customize our offerings specifically to what you need.  How big is the problem or opportunity... and how big is the gap that needs to be closed? We usually start with a "pre-consult" call, and will often offer a no-cost coaching session to allow you to test-drive how we work.  Once we have a better understanding, we'll provide  a detailed proposal.  

How long until we start seeing results?

Month one you should start seeing the learning from the first leadership coaching sessions and team CPD beginning to animate conversations.  But change takes time and reinforcement: there is no magic bullet. 

What do we have to have in place to start?

Likely your investment in your people was done tactically, split between departments (HR, Sales, Events, etc) and not building a new common vocabulary - or impact.   To start, executive buy-in is a must, along with a leadership team that is open to new approaches. 

What support can I expect?

We are committed to making the program work for you. Any member of your leadership team can contact us with questions or feedback. We will pivot as your organization's challenges change –– and  we want them to change, because change means you have overcome your previous challenges. We are here to help you succeed.

Curious? Questions? Interested in exploring the possibilities?

Curious? Questions? Interested in exploring the possibilities?