How to scale an agency 

You may have all the multitasking skills and drive, but a growing agency can be chaotic.  Can growth (i.e. new clients, new services, new staff, new geographies, new tech etc.) be a bit more predictable, less stressful, and still be rewarding?

In a time of changing client expectations (and a changing business environment) growing your agency is challenging: building a healthy funnel, keeping clients happy, sourcing and training new staff, building management capability, and managing the financials. Yet for growth to occur, it can't just be the leaders that drive it - everyone has a part to play.  Some questions:

• How might we build a marketing and bus dev capability throughout the firm, at every level?
• How might we inculcate a culture of personal responsibility for business growth, in all staff?  
• How might we build more effective marketing and bus dev processes, and then use our tools (including CRM) most effectively?
• How might we transform strong individual contributors into capable and effective managers?  
• How might we increase the number of billable hours captured (and collected)?
• How might we differentiate our agency as thought leaders?  And as trusted advisors, not as "vendors"?

 And some other, possibly less comfortable questions:
• Are you fully in charge of your time schedule, or do you find yourself stretched as the business has grown?
• Does every member of your team have strong critical thinking skills and business skills?  
• Does every manager actually have good business acumen, and understand the "job" of managing?
• Are you completely satisfied with the "funnel" of new clients? With the flow of referrals?  
• Are your proposals and pitches truly best-of-class?  How do you know?  
• Do your clients truly value the work that you do? Are you 100% sure?

We ask these questions (and more), based on decades of direct experience. Randall Craig, leader of the Braintrust Professional Institute, has advised agencies from start-ups to multinationals on building and scaling; he has also built (and sold) two agencies of his own.  (Randall has also written 8 books, speaks on business growth across North America, and is a venture partner in a VC.)

Our Impact Programs are an integrated agency-wide approach to building capacity and drive growth:  
• Business growth coaching (for agency leadership)
• CPD: Monthly training and workshops with weekly micro-learning reinforcements (across the firm, or by business unit.)
• Keynotes at client events, all-hands meetings, and management retreats
•  Management training for new managers/directors/partners
•  Self-paced leadership skills courses with micro-learning and practical exercises.
• 1100+ tools, templates, whitepapers, videos, and other resources