Build the Capacity
to Grow Your Firm
Practical and pragmatic marketing and business development training, coaching, and programs.
Is your current approach to growing your firm enough to power you into the future?
In a time of changing client expectations (and a changing business environment) this is even more challenging. It is unreasonable to expect lawyers who have spent their entire careers building their legal expertise, to have equally deep knowledge in marketing and business development, business processes, knowledge management, tech, etc. Yet without this knowledge, growth and improved profitability can be limited. Some questions:
> How might we build a marketing and bus dev capability throughout the firm, at every level?
> How might we inculcate a culture of personal responsibility for business growth, in all staff?
> How might we build more sophisticated marketing and bus dev processes, from lead generation to engagement letter
> How might we increase the number of billable hours captured?
> How might we differentiate our firm and partners as thought leaders, not just “experts”?
> How might we build a true "trusted advisor" business, to referral sources and clients? (Instead of merely using the words...)
And some other, possibly less comfortable questions:
> Are you completely satisfied with the "funnel" of new clients, new work from existing clients, and the strength of your referral network?
> Are your proposals and pitches truly best-of-class? How do you know?
> Are you happy with your firm's marketing ROI?
> Does the client service quality at key clients far exceed their expectations? How do you know?
> Does your recruitment and interview process yield the absolute best candidates? (Could it do better?)
> Is your partner evaluation and accountability approach yielding the results you are looking for?
We ask these questions, based on decades serving law firms and direct professional service firm leadership experience. We've worked with some of the largest global firms... and some of the most innovative “challenger” boutiques.
Our Impact Programs can help you grow:
> Business growth coaching (for managing partners, practice leaders, and marketing leadership)
> CPD: Monthly training and workshops with weekly micro-learning reinforcements (firm-wide, or by practice or office)
> Keynotes at annual partners' meetings and practice retreats
> Management training for new associates, senior associates
> Self-paced leadership skills courses with micro-learning and practical exercises.
> 1100+ tools, templates, whitepapers, videos, and other resources
See the graphic below for more on our firm-wide Impact Programs:
Impact Program: Components
How we can support your firm
Curious? Questions? Interested in exploring the possibilities?
Impact Programs: Every Firm is Different
Start with one of our recommended programs (or we'll customize one specifically for you.)
Level Up Program
For firms on a tighter budget looking to get a better ROI on their investment in their people.
> One in-person presentation (eg., for the whole firm, a particular practice or office, partners conference, etc.)
> Quarterly Coaching for the managing partner or practice leader
> Workshop on law firm marketing strategy
> Thought Leadership self-paced course for managing partner or practice leader
> One key functional skill-building program for key partners/associates: Networking
> Quarterly CPD for all staff, including monthly tipsheets to reinforce learning
> Access to 1100+ tools, templates, articles, videos, and other resources
> Annual impact meeting
Accelerator Program
For firms that are committed to growth and begin the process of differentiation
> Two in-person presentations (eg., for the whole firm, a particular practice or office, partners conference, etc.)
> Monthly Coaching for the managing partner or practice leader
> Workshop on law firm marketing strategy
> Thought Leadership self-paced course for managing partner or practice leader
>Two key functional skill-building programs for partners/associates: Networking, Bus Dev
> Monthly CPD for all staff, including weekly tipsheets to reinforce learning
> Access to 1100+ tools, templates, articles, videos, and other resources
> Semi-annual impact meetings
> Facilitation of two high-stakes meetings or brainstorming sessions
> Access to Braintrust self-paced courses for partners
Transformation Program
For firms that are growing, and also experiencing (or creating) major change: strategy, disruption, M&A, transformation, etc.
> Four in-person presentations (eg., for the whole firm, a particular practice or office, partners conference, etc.)
> Monthly Coaching for all managing partners and/or practice leaders
> Workshop on law firm marketing strategy
> Thought Leadership self-paced course for managing partner or practice leader
> Three key functional skill-building programs for partners/associates: Networking, Bus Dev, Presentation skills.
> Monthly CPD for all staff, including weekly tipsheets to reinforce learning
> Access to 1100+ tools, templates, articles, videos, and other resources
> Quarterly impact meetings
> Facilitation of three high-stakes meetings or brainstorming sessions
> Unlimited access to Braintrust self-paced courses for all partners and staff
> Attendance and facilitation at the annual partners conference
> Priority access to Randall Craig and Ronja Francoeur for advisory services.
Insights Feature: Business Development for Firms (3 part series)
Listen in to this deep dive into business development with a focus on professional service firms.