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Expert, Expertise, Thought Leader
Expert, Expertise, Thought Leader
About this episode:
About this episode:
As a leader, you are likely already an expert, and surely have expertise. But what about “Thought Leadership”? Being a “thought leader” is a separate differentiator altogether – and in today’s world, more strategic than ever.
As a leader, you are likely already an expert, and surely have expertise. But what about “Thought Leadership”? Being a “thought leader” is a separate differentiator altogether – and in today’s world, more strategic than ever.
In this episode, Randall Craig – who is often referred to as a thought leader – will share ideas on how to get there, and how thought leadership can be used to differentiate and advance your business.
In this episode, Randall Craig – who is often referred to as a thought leader – will share ideas on how to get there, and how thought leadership can be used to differentiate and advance your business.
Part 1
Part 2
Part 3
Questions Asked
Questions Asked
• How did thought leadership become such a focus for you? (1:49)
• How did thought leadership become such a focus for you? (1:49)
• With all the opportunities, what would be the next on that trajectory? (7:51)
• With all the opportunities, what would be the next on that trajectory? (7:51)
• When does a content creator become a thought leader? (10:54)
• When does a content creator become a thought leader? (10:54)
• Where is the positive contribution to society test as a thought leader? (17:54)
• Where is the positive contribution to society test as a thought leader? (17:54)
• Is the idea of longevity in the industry not as relevant anymore? (20:48)
• Is the idea of longevity in the industry not as relevant anymore? (20:48)
• Have you considered updating or adding a caveat to your academic test or regarding the experience test? (26:17)
• Have you considered updating or adding a caveat to your academic test or regarding the experience test? (26:17)
• What are economic test and activity test?(0:56)
• What are economic test and activity test?(0:56)
• Does having a big personality help you stand out or is quality content enough? (7:07)
• Does having a big personality help you stand out or is quality content enough? (7:07)
• Do you need to develop that thought leadership persona? (13:46)
• Do you need to develop that thought leadership persona? (13:46)
• How do you separate your personal experiences from your content? (18:46)
• How do you separate your personal experiences from your content? (18:46)
• What are your thoughts on conducting case studies? (23:09)
• What are your thoughts on conducting case studies? (23:09)
• Without real data to compare what their peers are doing, how do we properly assess the tests? (27:25)
• Without real data to compare what their peers are doing, how do we properly assess the tests? (27:25)
• If the goal becomes a schedule, doesn't that risk diluting the quality of the content if the goal is not just to share the eureka moments? (0:41)
• If the goal becomes a schedule, doesn't that risk diluting the quality of the content if the goal is not just to share the eureka moments? (0:41)
• How much patience is required before they start seeing ROI? (5:15)
• How much patience is required before they start seeing ROI? (5:15)
• Why do we not see more thought leadership credentials out there? (11:22)
• Why do we not see more thought leadership credentials out there? (11:22)
• Do we have to create the association of thought leaders? (15:31)
• Do we have to create the association of thought leaders? (15:31)
• Why would you go out of your way to not call yourself a thought leader? (21:19)
• Why would you go out of your way to not call yourself a thought leader? (21:19)
• What's the difference of a thought leader vs trusted advisor? (27:27)
• What's the difference of a thought leader vs trusted advisor? (27:27)
Curious? Questions? Interested in exploring the possibilities?