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Informed Decisions: Leadership Conversations and Q&A
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From Informed Decisions: Conversations and Q&A
with Randall Craig and
Ronja Francoeur
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Expert, Expertise, Thought Leader
About this episode:
As a leader, you are likely already an expert, and surely have expertise. But what about “Thought Leadership”? Being a “thought leader” is a separate differentiator altogether – and in today’s world, more strategic than ever.
In this episode, Randall Craig – who is often referred to as a thought leader – will share ideas on how to get there, and how thought leadership can be used to differentiate and advance your business.
Part 1
Part 2
Part 3
Make the time to Develop Your Thought Leadership
Developing Through Leadership is the ultimate example of making time for the important over the urgent in your career by deciding to make a strategic investment in yourself. Developing your reputation of excellence and innovation in your industry will power your personal brand, spotlight your current organization, and follow you as you progress through your career (and create a path to monetize your IP).
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CHOOSING A COACH
How to Choose an Executive Coach
Before you choose a business growth coach, do your due diligence: Explore these six specific reasons for good vs bad fit coaching, and how you can mitigate the risk of a wrong fit coach.
THOUGHT LEADERSHIP
Thought Leadership to Grow Your Business
Power your brand by developing your thought leadership. This self-paced course offers a structured framework of 40 activities to develop (and monetize) your Thought Leadership.
Includes four coaching sessions.
Topics discussed in the above episode (with timestamps)
• How did thought leadership become a focus for you? (01:32)
• You've done "it all", so what's next for you on your thought leadership trajectory? (06:53)
• When does a content creator earn the right to be called a thought leader? (10:30)
• Looking at your 10 Tests of Thought Leadership, where is the "Impact Test"? (16:45)
• The Longevity Test vs the lifespan of information: How relevant is a long career of outdated information? (20:02)
• The Academic Test: More employers are moving away from requiring higher education, opting for real world experience. Should your Academic Test be modified to reflect this trend? (25:32)
• The Economic Test vs The Activity Test: Is there a conflict? The thought leader who speaks and writes for free will surely be busier than the one who is paid (00:56)
• Is quality content enough to stand out in an age of cult of personality? (06:27)
• Should aspiring thought leaders reflect on curating a thought leader "persona"? (12:28)
• Your content does not reference your professional experience, which is atypical: How did you come to this decision? (17:49)
• You do not use case studies in your content: How did you come to this decision? (22:29)
• How can a leader assess the results of your 10 Tests of Thought Leadership without having a data sample to compare themselves to? (26:46)
• If the goal of content creation becomes hitting a regimented production schedule, doesn't that risk lowering the quality of the content? (00:41)
• How long will it be until we see ROI on our investment into thought leadership content? (05:18)
• Why don't we see certifications in thought leadership? (11:24)
• Why isn't there an association of "thought leaders"? Where do the thought leaders mingle? (15:30)
• Randall in the hotseat: Why do you go out of your way to not call yourself a "thought leader" when you are constantly named a "thought leader"? (22:19)
• Thought leadership and trust (27:33)
Expert, Expertise, Thought Leader
About this episode:
As a leader, you are likely already an expert, and surely have expertise. But what about “Thought Leadership”? Being a “thought leader” is a separate differentiator altogether – and in today’s world, more strategic than ever.
In this episode, Randall Craig – who is often referred to as a thought leader – will share ideas on how to get there, and how thought leadership can be used to differentiate and advance your business.
Part 1
Topics Discussed (with timestamps)
• How did thought leadership become a focus for you? (01:32)
• You've done "it all", so what's next for you on your "thought leadership trajectory"? (06:53)
• When does a content creator earn the right to be called a thought leader? (10:30)
• Looking at your 10 Tests of Thought Leadership, where is the "Impact Test"? (16:45)
• The Longevity Test vs the lifespan of information: How relevant is outdated information? (20:02)
• The Academic Test: More employers are moving away from requiring higher education, opting for real world experience. Should your Academic Test be modified to reflect this trend? (25:32)
Part 2
Topics Discussed (with timestamps)
• The Economic Test vs The Activity Test: Is there a conflict? The thought leader who speaks and writes for free will surely be busier than the one that is paid (00:56)
• Is quality content enough to stand out in an age of cult of personality? (06:27)
• Should aspiring thought leaders reflect on curating a thought leader "persona"? (12:28)
• Your content does not reference your professional experience, which is atypical: How did you come to this decision? (17:49)
• You do not use case studies in your content: How did you come to this decision? (22:29)
• How can a leader assess their results of your 10 Tests of Thought Leadership without having a data sample to compare themselves to? (26:46)
Part 3
Topics Discussed (with timestamps)
• If the goal of content creation becomes hitting a frequent production schedule, doesn't that risk lowering the quality of the content? (00:41)
• How long will it be until we see ROI on our investment into thought leadership content? (05:18)
• Why don't we see certifications in thought leadership? (11:24)
• Why isn't there an association of "thought leaders"? Where do the thought leaders mingle?(15:30)
• Randall in the hotseat: Why do you go out of your way to not call yourself a "thought leader" when you are constantly named a "thought leader"?(22:19)
• Thought leadership and trust (27:33)
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Start with a conversation.
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