Empowering Growth
Working with leaders and their teams to bridge strategy and execution, to build capacity, generate alignment, and drive growth.
Empowering Growth
Working with leaders and their teams to bridge strategy and execution, to build capacity, generate alignment,
and drive growth.
How We Help Scale Organizations
Build key skills in your team (and your leadership),
develop competitive advantage, alignment, and growth.
An integrated program to drive significant change: Builds capacity to connect your strategy and execution.
12-month CPD/CE program with monthly virtual presentations and weekly micro-learning reinforcements.
Offsite, onsite or virtual – take the time to work on your business to regroup, align, and kickoff your next phase of growth.
Improve business acumen and management skills with MBA-in-a-Day and Management Essentials Programs.
Keynotes at Kick-offs and Conferences
Motivate your team, launch an initiative, and deliver a strong message... all aligned with your priorities.
Upskill key employees with specific and practical self-paced learning to sharpen core business and marketing skills.
Content and training partnership options to amplify your existing offerings
to clients and coaches.
Gainsharing and licensing options to save time, deliver member value, and
earn non-dues revenue.
How We Help
Scale Organizations
Build key skills in your team
(and your leadership),
develop competitive advantage,
alignment, and growth.
An integrated program to drive significant change: Builds capacity to connect your strategy and execution.
12-month CPD/CE program with monthly virtual presentations and weekly micro-learning reinforcements.
Upskill key employees with specific and practical self-paced learning to sharpen core business and marketing skills.
Improve business acumen and management skills with MBA-in-a-Day and Management Essentials Programs
Keynotes at Kick-offs and Conferences
Motivate your team, launch an initiative, and deliver a strong message... all aligned with your priorities.
Content and training partnership options to amplify your existing offerings.
Gainsharing options to save time,
deliver member value,
and earn non-dues revenue.
Working Together
We'll start by asking you a few questions:
1.
What are the key challenges
you are facing?
What are you obstacles to organizational growth? Where are the areas of friction? And what are your priorities, strategically and tactically? We'll start with a discovery call to understand these questions, then identify the knowledge gaps
that need to be addressed.
2.
What are the priority skills
your team needs?
Where are you spinning your wheels? Does your sales and marketing need a boost? Do you need to breathe new life into your strategic thinking, innovation, or critical thinking capabilities? Or it's your managers that need support. Or perhaps there are tactical skill upgrades that can make a difference.
3.
What are the best ways to
support you
to reach your goals?
4.
Live in-person,
Virtual, or Self-paced?
For coaching and continuing professional development, we recommend doing these "virtually", as this minimizes travel costs and time away from the office. It also means that people can access the training from geographically dispersed locations. For retreats, management education, and kick-offs/conferences, there are powerful advantages to bringing people together "live" in person:
improved teamwork,
and the "hallway" conversations.
Working Together
We'll start by asking you a few questions:
1.
What are the key challenges you are facing?
What are you obstacles to organizational growth? Where are the areas of friction? And what are your priorities, strategically and tactically? We'll start with a discovery call to understand these questions, then identify the knowledge gaps that need to be addressed.
2.
What are the priority skills your team needs?
Where are you spinning your wheels? Does your sales and marketing need a boost? Do you need to breathe new life into your strategic thinking, innovation, or critical thinking capabilities? Or it's your managers that need support. Or perhaps there are tactical skill upgrades that can make a difference.
3.
What are the best ways to support you
to reach your goals?
4.
Live in-person,
Virtual, or Self-paced?
For coaching and continuing professional development, we recommend doing these "virtually", as this minimizes travel costs and time away from the office. It also means that people can access the training from geographically dispersed locations. For retreats, management education, and kick-offs/conferences, there are powerful advantages to bringing people together "live" in person: improved teamwork, and the "hallway" conversations.
Working Together
We'll start by asking you a few questions:
1.
What are the key challenges you are facing?
What are you obstacles to organizational growth? Where are the areas of friction? And what are your priorities, strategically and tactically? We'll start with a discovery call to understand these questions, then identify the knowledge gaps that need to be addressed.
2.
What are the priority skills your team needs?
Where are you spinning your wheels? Does your sales and marketing need a boost? Do you need to breathe new life into your strategic thinking, innovation, or critical thinking capabilities? Or it's your managers that need support. Or perhaps there are tactical skill upgrades that can make a difference.
3.
What are the best ways to support you
to reach your goals?
4.
Live in-person,
Virtual, or Self-paced?
For coaching and continuing professional development, we recommend doing these "virtually", as this minimizes travel costs and time away from the office. It also means that people can access the training from geographically dispersed locations. For retreats, management education, and kick-offs/conferences, there are powerful advantages to bringing people together "live" in person: improved teamwork, and the "hallway" conversations.
Join the live recordings of our Q&A sessions for leaders
Get the pulse on topical leadership and strategy issues, ask your pressing questions,
and hear practical solutions in our monthly fast-paced, small group Q&A sessions for leaders.
(No cost. Come for new ideas. Questions are welcome.)
Browse and register for
upcoming Q&A sessions.
Get the invites to our Q&A sessions.
Send us an email at [email protected].
Member Value, Non-Dues Revenue, & New Association Business Models
Wednesday, November 6 at 12 noon ET
Associations are under constant pressure to do more with less, to offer increasing value to members, while also create additional revenue.
Join CSAE Griner Award recipient Randall Craig for a conversation and new thinking on association business models:
• Is the traditional association business model really in jeopardy? Can it be rescued? (We also think so.)
• Non-dues revenue beyond sponsorships, certification renewals, and trade show booth sales.
• Is it really possible to compete against “free” alternatives, and win?
In this session, we’ll delve into the answers to the above questions, and provide bold (and realistic) recommendations on them.
Building Your Businesswith Partnerships
Tuesday, December 3 at 12 noon ET
Partnerships are tremendously valuable in your business growth strategy. They can be used for virtually anything: delivery in areas you don’t have experience in, to help cover an operational blindspot, for referrals and direct growth, to complete a product offering, affiliate deals, gainsharing, licensing… need we say more?
So let’s take the hour to talk strategy and tactics for developing
win-win partnerships:
• The decision to build it internally… or engage a partner.
• Building external partnerships.
• Strategic alliances and joint ventures.
• When things don’t go as planned.
Join our upcoming Informed Decisions Podcast
Get the pulse of topical issues and hear practical solutions in our monthly small group webinars for leaders.
Format: 15-20 minute presentation
followed by your Q&A
(no cost, just bring your questions).
Get the invites to our monthly webinars. Send us an email at [email protected] and we’ll put you on the VIP invite list.
See all our upcoming monthly events.
Driving Change,
Impact, and Growth
in Your Organization
Tuesday, October 8 at 12 noon ET
Your organization has grown, but it seems more chaotic than ever.
Or there has been a major “shock” to the organization (tough economy, M&A, new competitor, new systems, new tech - eg AI), and there is a significant amount of uncertainty or stress.
Or maybe there is a new leadership team, who wants to do things… very differently.
In all three cases, change is necessary, and alignment even more so. But how?
• “How can we drive impact throughout the organization?”
• “How can we create an aligned and “thinking” organization?”
• “How can we cultivate the “new” desired culture?”
Yes, traditional change management has its place, but in this session, we will go beyond, and explore a number of additional concepts.
Conference Planning: Bums in Seatsand Minds Engaged
Tuesday, October 15 at 12 noon ET
You are planning a conference and you want it to be as successful as possible. In today’s Informed Decisions Q&A session, we’ll offer some fresh ideas and insider perspective to help you create a truly memorable conference.
Join Randall Craig, Hall of Fame speaker, who has presented at and attended 500+ events, to explore topics such as:
• Effective event marketing strategies, without breaking the bank.
• No more PowerPoints! New formats that can improve attendee engagement.
• Speaker selection strategies: Speaker types, and the tough questions you should ask anyone presenting to your audience to ensure value and fit.
• From knowledge to action: Translating event attendance to tangible change and much more to learn in this bonus episode!
Praise for Informed Decisions
"I want to thank you very much Randall, and Ronja for your facilitating. A lot of stuff percolating over here so I really appreciate it." – Randall Ettinger
"I was incredibly impressed how you made the whole thing a constant learning process – so valuable." – Jason Croft
"Great guidance on what's important." – John DiBenedetto
"Brilliant insights, thank you!" – Donald Cooper
"Thank you for the ideas and tips!" – Kayce Halstead
"Great session!" – Nicole Blankenship
“ I really enjoy it. I find it really high value. I love the interaction between Ronja and Randall, and I had a lot of questions answered – thank you so much!“ – Geralyn Ochab
“This was excellent, Randall, Ronja. Super helpful to have these considerations… well done. Thank you.” – Lyn McDonell
"I've enjoyed the discussion, this was good, thank you." – Jerry Cukier
"Thank you, good information." – David Barned
“Very helpful – thank you very much!” – Leona Wilson
“Many good questions from Ronja and great discussion.” – Scott Sugden
Praise for
Informed Decisions
“ I really enjoy it. I find it really high value. I love the interaction between Ronja and Randall, and I had a lot of questions answered – thank you so much!“
– Geralyn Ochab
"I want to thank you very much Randall, and Ronja for your facilitating. A lot of stuff percolating over here so I really appreciate it."
– Randall Ettinger
"Really insightful. There are things I hadn't considered. I though it was great and I appreciate it."
– Darla Wright
“This was excellent, Randall, Ronja. Super helpful to have these considerations… well done. Thank you.”
– Lyn McDonell
"I was incredibly impressed how you made the whole thing a constant learning process – so valuable."
– Jason Croft
“Many good questions from Ronja
and great discussion.”
– Scott Sugden
"I've enjoyed the discussion, this was good, thank you."
– Jerry Cukier
"Great guidance on what's important."
– John DiBenedetto
"Brilliant insights, thank you!"
– Donald Cooper
"Thank you for the ideas and tips!"
– Kayce Halstead
"Thank you, good information."
– David Barned
“Very helpful – thank you very much!”
– Leona Wilson
"Great session!"
– Nicole Blankenship
NEW!
Weekly Focus Hours!
Wednesdays at 1 pm ET
and Fridays at 9 am ET!
Join the Braintrust Focus Hours
Looking for a powerful way
to get things done?
This summer, join other leaders at the Braintrust Professional Institute
Focus Hours.
We’ll meet as a group on Zoom,
plow through our to-do lists,
and then continue on with our day.
Limited to 12 participants.
(no cost, and still slots left!)
Join our Weekly Focus Hours!
Weekly on Wednesdays at 1 pm ET and Fridays at 9 am ET
Looking for a powerful way to get things done?
This summer, join other leaders at the Braintrust Professional Institute Focus Hours.
We’ll meet as a group on Zoom, plow through our to-do lists, and then continue on with our day.
Limited to 12 participants. (no cost, and still slots left!)
See us in action (and learn more about how we think)
Listen in to these clips from our monthly Q&A sessions for leaders.
Driving Your Leadership Performance
As a leader, you motivate and set expectations for everyone within your organization… but what about yourself?
For your partners?
For your partners? And for your leadership team?
Recession-Proofing Your Organization
Many leaders are feeling the challenge of steering their ship through recession, inflation, and economic uncertainty.
In this session I’ll share some very different strategies and non-traditional approaches that leaders can use to recession-proof their business. (And to preserve cash.)
Delegation Skills, Leadership and Business Growth
Explore our full library of leadership and strategy Q&A sessions.
And register to join (or just listen in on) upcoming live sessions: See list of events.
We welcome your topic suggestions! Send your suggestions to [email protected]!
See us in action (and learn more about how we think)
Listen in to these clips from
our monthly Q&A sessions for leaders.
As a leader, you motivate and set expectations for everyone within your organization… but what about yourself?
For your partners?
For your partners? And for your leadership team?
Recession-Proofing
Your Organization
Many leaders are feeling the challenge of steering their ship through recession, inflation, and economic uncertainty.
In this session I’ll share some very different strategies and non-traditional approaches that leaders can use to recession-proof their business. (And to preserve cash.)
Delegation Skills,
Leadership and
Business Growth
Explore our full library of leadership and strategy Q&A sessions.
And register to join (or just listen in on) upcoming live sessions: See list of events.
We welcome your topic suggestions! Send your suggestions to [email protected]!
How "healthy" is your organization? And when is the right time to invest in external support?
Take the test.
(Diagnostic tool for download)
As you lead your organization through evolutions and transitions, there are always changing needs (and fires to put out). For all the time, effort, and stress that comes with leadership, you can't help but wonder: Can I do better? Am I missing something? And are there changes I need to make to take my organization to the next level?
Take our organizational health diagnostic test.
Download 83 Opportunities for Business Growth and grade your performance on Strategy, Marketing, Sales, Client Experience, People, Technology, Risk, and more.
Download 83 Opportunities for Business Growth and grade your performance on Strategy, Marketing, Sales, Client Experience, People, Technology, Risk, and more.
How "healthy" is your organization? And when is the right time to invest in external support?
Take the test.
(Diagnostic tool for download)
As you lead your organization through evolutions and transitions, there are always changing needs (and fires to put out). For all the time, effort, and stress that comes with leadership, you can't help but wonder: Can I do better? Am I missing something? And are there changes I need to make to take my organization to the next level?
Take our organizational health diagnostic test.
Download 83 Opportunities for Business Growth and grade your performance on Strategy, Marketing, Sales, Client Experience, People, Technology, Risk, and more.
What people are saying
about Randall
"A top number one communicator and visionary with excellent skills and technical knowledge. I can recommend Randall without reservation."
Bob Coffey
Vice Chair, KPMG
"Randall's astute counsel and strategic perspective have been invaluable to me as the CEO. His knowledge across the broad range of strategy, marketing, and technology has been invaluable."
Kirk Layton
President and Founder, eServus
"Randall has the unique ability to cut to the heart of the issue and provides concrete ideas that change the way you think and clarify
what needs to be done."
Cass Bayley
President, Bayley Group
"Randall is a perceptive, highly innovative thinker with an acute awareness of the fundamental principles of business."
Patrick Ferrier
President, McGraw-Hill Ryerson Higher-Ed
What people are saying about Randall
"A top number one communicator and visionary with excellent skills and technical knowledge. I can recommend Randall without reservation."
Bob Coffey
Vice Chair, KPMG
"Randall's astute counsel and strategic perspective have been invaluable to me as the CEO. His knowledge across the broad range of strategy, marketing, and technology has been invaluable."
Kirk Layton
President and Founder, eServus
"Randall has the unique ability to cut to the heart of the issue and provides concrete ideas that change the way you think and clarify what needs to be done."
Cass Bayley
President, Bayley Group
"Randall is a perceptive, highly innovative thinker with an acute awareness of the fundamental principles of business."
Patrick Ferrier
President, McGraw-Hill Ryerson Higher-Ed
Frequenty Asked Questions
How much time will your online professional development courses take?
The more effort you put into each action item, the greater your impact will be. Our two comprehensive courses (Thought Leadership, Trusted Advisor), are definitely not a "sit back and be entertained" training: they are zero-fluff. They have been designed to minimize the amount of your time listening, in order to give you more time to actually execute. For our shorter courses, they are designed to illuminate a particular topic area, and are also zero fluff: time commitment depends on how deeply you wish to implement any of the frameworks and concepts that were introduced.
What is Randall Craig's background?
Randall has founded several successful start-ups, held a long-time position at KPMG, and was a senior executive at an American public company. He is the author 8 books, including The Everything Guide to Starting an Online Business, has taught at numerous executive education programs, and frequently appears as an expert in the media. Beyond his role as the CEO of the Braintrust Professional Institute, Randall divides his time between coaching leaders on how to scale their businesses, writing, and sharing his knowledge on digital strategy as a conference speaker. Randall has served on numerous corporate and not-for-profit boards, and has earned an FCMC, CFA, MBA, CSP, and a Black Belt in Karate. Randall has also been inducted into the Speaking Hall of Fame.
Does the Braintrust Professional Institute deliver custom programs?
Yes! We alldeliver both custom programs, as well as "point" training on more than 58 topics across the areas of leadership, strategy, marketing, and business development. We also deliver integrated programs that include both live training and leadership coaching. Interested in learning more? Reach out at [email protected] or www.RandallCraig.net/30 to have a short conversation.
What support can I expect?
Support is provided via the four coaching calls that take place during the course. For tech issues, email us at any time. We want to make sure that you get off to a good start. In the first month, reach out if you have any questions and we'll do our best to support you.
How do I know this course will help me?
This course may not be right for you. If you don't do the work, you are guaranteed that you won't become a thought leader. This course provides the formula and tools to be successful. Randall has been teaching this methodology to over 100 major organizations, spoken to tens of thousands of audience members, and has been profiled by over 450 major outlets. All these experiences qualify Randall to share what he knows and how he got there. Now it's your turn. We want to teach you how to be uniquely you rather than teach you to be a
cookie cutter.
Frequenty Asked Questions
How much time will your online professional development courses take?
The more effort you put into each action item, the greater your impact will be. Our two comprehensive courses (Thought Leadership, Trusted Advisor), are definitely not a "sit back and be entertained" training: they are zero-fluff. They have been designed to minimize the amount of your time listening, in order to give you more time to actually execute. For our shorter courses, they are designed to illuminate a particular topic area, and are also zero fluff: time commitment depends on how deeply you wish to implement any of the frameworks and concepts that were introduced.
What is Randall's background?
Randall has founded several successful start-ups, held a long-time position at KPMG, and was a senior executive at an American public company. He is the author 8 books, including The Everything Guide to Starting an Online Business, has taught at numerous executive education programs, and frequently appears as an expert in the media. Beyond his role as the CEO of the Braintrust Professional Institute, Randall divides his time between coaching leaders on how to scale their businesses, writing, and sharing his knowledge on digital strategy as a conference speaker. Randall has served on numerous corporate and not-for-profit boards, and has earned an FCMC, CFA, MBA, CSP, and a Black Belt in Karate. Randall has also been inducted into the Speaking Hall of Fame.
Does the Braintrust Professional Institute deliver custom programs?
Yes! We all deliver both custom programs, as well as "point" training on more than 58 topics across the areas of leadership, strategy, marketing, and business development. We also deliver integrated programs that include both live training and leadership coaching. Interested in learning more?
Reach out at [email protected] or www.RandallCraig.net/30 to have a short conversation.
What support can I expect?
Support is provided via the four coaching calls that take place during the course. For tech issues, email us at any time. We want to make sure that you get off to a good start. In the first month, reach out if you have any questions and we'll do our best to support you.
How do I know this course will help me?
This course may not be right for you. If you don't do the work, you are guaranteed that you won't become a thought leader. This course provides the formula and tools to be successful. Randall has been teaching this methodology to over 100 major organizations, spoken to tens of thousands of audience members, and has been profiled by over 450 major outlets. All these experiences qualify Randall to share what he knows and how he got there. Now it's your turn. We want to teach you how to be uniquely you rather than teach you to be a cookie cutter.
Curious? Questions? Interested in exploring the possibilities?
Curious? Questions? Interested in exploring the possibilities?