Any organization without a developed corporate brand feels that pain: your fears whisper to you that you are replaceable, disposable and invisible. Don't be a commodity, and don't settle for vanilla. Developing your corporate brand is not only achievable, but will help you create the organization you can be proud to lead — in terms of prestige, yes, but also in terms of creating a positive impact on your employees and the greater ecosystem that your organization touches.

Image your corporate brand powering  your business development? Helping to open doors? And create opportunities? For anyone who wants to grow a respected brand with staying power, this course is both thought provoking and practical.

Created on the seasoned experience of respected serial entrepreneur and leadership coach Randall Craig (see full bio below), this course offers opportunities for reflection and a tactical guide to help you move the needle on developing a robust corporate brand.

Course Structure: Instead of lengthy videos, we use a micro-learning approach with short, impactful videos (mostly between 2-6 minutes), each focusing on a specific learning objective.  To explore the topic in greater detail, each module also contains a 2-3 page executive planner.

Continue Your Professional Development: This is the companion course for the Digital Strategy: Business Risks and Opportunities course. While the Digital Strategy course tackles complex issues such as Branding, Technology, Intellectual Property, and Artificial Intelligence, implementing innovative change and taking risks will land with better results when there is a strong Corporate Brand ? Learn more. 

Any organization without a developed corporate brand feels that pain: your fears whisper to you that you are replaceable, disposable and invisible. Don't be a commodity, and don't settle for vanilla. Developing your corporate brand is not only achievable, but will help you create the organization you can be proud to lead — in terms of prestige, yes, but also in terms of creating a positive impact on your employees and the greater ecosystem that your organization touches.

Image your corporate brand powering  your business development? Helping to open doors? And create opportunities? For anyone who wants to grow a respected brand with staying power, this course is both thought provoking and practical.

Created on the seasoned experience of respected serial entrepreneur and leadership coach Randall Craig (see full bio below), this course offers opportunities for reflection and a tactical guide to help you move the needle on developing a robust corporate brand.

Course Structure: Instead of lengthy videos, we use a micro-learning approach with short, impactful videos (mostly between 2-6 minutes), each focusing on a specific learning objective.  To explore the topic in greater detail, each module also contains a 2-3 page executive planner.

Continue Your Professional Development: This is the companion course for the Digital Strategy: Business Risks and Opportunities course. While the Digital Strategy course tackles complex issues such as Branding, Technology, Intellectual Property, and Artificial Intelligence, implementing innovative change and taking risks will land with better results when there is a strong Corporate Brand ? Learn more.