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Positioning: Cheap, Smart, or Trusted? (3m)
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Influence with Intention (3m)
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Content Marketing and Thought Leadership (2m)
Building Influence and Impact
23 practical actions to improve your influence and impact.
• Using the Price/Expertise/Trust Model for positioning and differentiation
• Communicating to your audience
• Writing and presenting Strategies
• Tactics for impactful content
Building Influence and Impact
23 practical actions to improve your influence and impact.
• Using the Price/Expertise/Trust Model for positioning and differentiation
• Communicating to your audience
• Writing and presenting Strategies
• Tactics for impactful content
• Communicating to your audience
• Writing and presenting Strategies
• Tactics for impactful content
Building Influence and Impact
23 practical actions to improve your influence and impact.
• Using the Price/Expertise/Trust Model for positioning and differentiation
• Communicating to your audience
• Writing and presenting Strategies
• Tactics for impactful content
• Communicating to your audience
• Writing and presenting Strategies
• Tactics for impactful content
Course Summary
This course is designed for leaders who come with strong functional expertise, but recognize that influence will be an important part of their future success.
Course Structure: Instead of lengthy videos, we use a micro-learning approach with short, impactful videos (all between 2-6 minutes), each focusing on a specific learning objective. To explore the topic in greater detail, each module also contains a 2-3 page executive planner.
Note: This course is not designed to help leaders become "social media celebrities", but to help leaders build their influence and make an impact in
their markets.
Continue Your Professional Development: Thought Leadership to Grow Your Business, which focuses on becoming a Thought Leader, along with tactics to monetize it.
Course Summary
This course is designed for leaders who come with strong functional expertise, but recognize that influence will be an important part of their future success.
Course Structure: Instead of lengthy videos, we use a micro-learning approach with short, impactful videos (all between 2-6 minutes), each focusing on a specific learning objective. To explore the topic in greater detail, each module also contains a 2-3 page executive planner.
Note: This course is not designed to help leaders become "social media celebrities", but to help leaders build their influence and make an impact in
their markets.
Continue Your Professional Development: Thought Leadership to Grow Your Business, which focuses on becoming a Thought Leader, along with tactics to monetize it.
Course Curriculum
Course Curriculum
Randall Craig
Randall has founded several successful start-ups, held a long-time position at KPMG, and was a senior executive at an American public company. He is the author 8 books, including The Everything Guide to Starting an Online Business, has taught at numerous executive education programs, and frequently appears as an expert in the media. Beyond his role as the CEO of the Braintrust Professional Institute, Randall divides his time between coaching leaders on how to scale their businesses, writing, and sharing his knowledge on digital strategy as a conference speaker. Randall has served on numerous corporate and not-for-profit boards, and has earned an FCMC, CFA, MBA, CSP, and a Black Belt in Karate. Randall has also been inducted into the Speaking Hall of Fame.
Randall Craig
Randall has founded several successful start-ups, held a long-time position at KPMG, and was a senior executive at an American public company. He is the author 8 books, including The Everything Guide to Starting an Online Business, has taught at numerous executive education programs, and frequently appears as an expert in the media. Beyond his role as the CEO of the Braintrust Professional Institute, Randall divides his time between coaching leaders on how to scale their businesses, writing, and sharing his knowledge on digital strategy as a conference speaker. Randall has served on numerous corporate and not-for-profit boards, and has earned an FCMC, CFA, MBA, CSP, and a Black Belt in Karate. Randall has also been inducted into the Speaking Hall of Fame.
Course Pricing
Course Pricing
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