Building Influence and Impact

Course Summary

This course is designed for leaders who with strong functional expertise, but who recognize that influence will be an important part of their future success. Instead of lengthy videos, we use a micro-learning approach with 22 videos (all between 2-6 minutes), each focusing on a specific learning objective. To explore the topic in greater detail, each module also contains a 2-3 page executive planner. Note: this course is not designed to help leaders become "social media celebrities", but to help leaders build their influence and make an impact in their markets.

Related course: Thought Leadership to Grow Your Business, which focuses on becoming a Thought Leader, along with tactics to monetize it.

Course Curriculum

Foundations
3 Items
- Positioning: Cheap, Smart, or Trusted? (3m)
  Preview
- Influence with Intention (3m)
  Access
- Content Marketing and Thought Leadership (2m)
  Access
Positioning
5 Items
- Personal Headlines (2m)
  Access
- Vision Statements (2m)
  Access
- Ten Tests for Assessing Influence (6m)
  Access
- Expert Writers vs Writer Experts (6m)
  Access
- Communicating with Commitment (2m)
  Access
Communicating for Your Audience
5 Items
- Increasing Your Value per Word (2m)
  Access
- Content Delivery and Structure (4m)
  Access
- The Sharpest Point = Greatest Impact (3m)
  Access
- Using Point of View to Engage (2m)
  Access
- ROI and Audience Loss (5m)
  Access
Writing and Presenting Strategies to Build Your Brand
3 Items
- Choosing Your Marketing Voice (3m)
  Access
- Three-Step Rehearsal Process (2m)
  Access
- Powerful Posts or Contrived Conversations (3m)
  Access
Tactics for Impactful Content
4 Items
- Content Creation and Idea Seeding (6m)
  Access
- 11 Killer Copywriting Techniques (4m)
  Access
- 26 Branded Content Ideas (2m)
  Access
- Inbound Marketing (4m)
  Access
Summary and Bonus Content
3 Items
- Price, Expertise, and Trust (2m)
  Access
- Plagiarism and Attribution (5m)
  Access
- Next Steps
  Access

Randall Craig

Randall has founded several successful start-ups, held a long-time position at KPMG, and was a senior executive at an American public company. He is the author 8 books, including The Everything Guide to Starting an Online Business, has taught at numerous executive education programs, and frequently appears as an expert in the media. Beyond his role as the CEO of the Braintrust Professional Institute, Randall divides his time between coaching leaders on how to scale their businesses, writing, and sharing his knowledge on digital strategy as a conference speaker. Randall has served on numerous corporate and not-for-profit boards, and has earned an FCMC, CFA, MBA, CSP, and a Black Belt in Karate. Randall has also been inducted into the Speaking Hall of Fame.

Course Pricing

Price
$297 USD
Enroll

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