From Informed Decisions: Conversations and Q&A with Randall Craig and Ronja Francoeur
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From Informed Decisions: Conversations and Q&A
with Randall Craig and
Ronja Francoeur
- Register to join our upcoming live Q&A sessions.
- Back to other videos.
- Explore this topic in a real conversation. We'd love to meet you: book a call.
Business Leadership for CMOs
Business Leadership for CMOs
About this episode:
So many things are now front and center CMO priorities: martech, data, AI, internal vs outsourcing, the role of agencies, changes in advertising, customer (or client) service, risk, and so on. And of course, the expectations in the role are also much higher. So how can successful CMOs remain relevant – and continue to make an impact in a time of significant change?
We invite CMOs (and those who work with them) to discuss pressing issues faced by marketing leadership. The floor is open to your questions, but here are some that we’ll plan on covering:
• Building credibility through functional leadership beyond marketing (eg Operations, Customer Service, IT, HR, Finance, etc.)
• Martech: engaging with IT leadership, agencies, and other external partners in new ways.
• The impact of AI on agency relationships.
• Managing AI expectations and addressing AI risks.
• Big Data, or Big Data Mess: exploiting data opportunities, privacy, and other issues.
Topics Discussed (with timestamps)
01:04 Tell us about the live of a CMO
03:24 Why is it that marketers are often the butt of the joke. Is it deserved?
07:06 There are TV shows (scripted and documentary style) about the lives of investigators, lawyers, doctors, etc but none about marketers; what light can you shed on the sub culture of marketer and marketing departments?
14:19 CMOs as executors vs CMOs as executives: Do you see this distinction, or do you divide into different camps altogether?
19:17 Separating higher-paid marketing strategists from cheaper marketing execution roles: Is it really so easy to divide the roles and source affordable talent that can do the execution at high quality?
27:04 Only 25% of CEOs use their CMO in setting their strategy; can you speak to the CEO / CMO relationship?
31:24 CEOs also holding the CMO title: Is this advisable or to be avoided?
35:20 Fractional CMOs: Can marketing be done part time?
38:03 What recommendations do you have for professional development for senior marketing leaders (and aspiring senior marketing leaders)?
43:40 Setting the expectation for daily innovation and brainstorming
49:44 Using AI for customer service: Should we all get on board and start piloting this, or is too soon and people don’t like it?
54:40 Avoiding the urgent vs important dilemma: What should the grounding, centering mantra be for a CMO?
57:00 AI Innovation for CMOs
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