Partnership Launch
Resource Kit
All of the materials you need for a successful communication plan, marketing plan, and customer support plan.
Behind every successful launch is... a lot of prepped material.
Congratulations, and thank you for partnering with us to offer Braintrust Professional courses and training to your members, clients, and employees.
To help you be as successful as possible – and to save you time – we have prepped a range of support material:
To help you be as successful as possible – and to save you time – we have prepped a range of support material:
✅ Braintrust Professional Institute logos for your website and promotional material
✅ Course cover graphics for social media posts and newsletter graphics
✅ Additional ways to make your course enrolment and learning more successful (from client Q&As)
✅ And if you can think of any other way we can support you, please reach out to [email protected].
To your success!
- Ronja & Randall
- Ronja & Randall
Template Emails
Feel free to copy and paste these e-mails for your marketing campaigns. Edit them to make them your own, and if you think of different types of email that are not shown below, please reach out and we can help draft a template (email us at [email protected]).
Note that any links within these emails (and social posts) will need to include your Tracking ID in order to ensure that the discount is applied, and that you receive your gainsharing credit. For example, instead of the generic www.BraintrustProfessionalInstitute.com/courses-home, you would use
www.BraintrustProfessionalInstitute.com/courses-home?affiliate=XXXXX&coupon=YYYYY.
(Everything in bold is your Tracking ID, and is customized to you: we will provide.)
Note that any links within these emails (and social posts) will need to include your Tracking ID in order to ensure that the discount is applied, and that you receive your gainsharing credit. For example, instead of the generic www.BraintrustProfessionalInstitute.com/courses-home, you would use
www.BraintrustProfessionalInstitute.com/courses-home?affiliate=XXXXX&coupon=YYYYY.
(Everything in bold is your Tracking ID, and is customized to you: we will provide.)
"Stay Tuned" Template Email
Create some anticipation and excitement, or just give your members or clients a heads-up about the launch of your new Braintrust Professional courses. We recommend sending a pre-launch email and newsletter to generate some buzz and curiosity while you prep the details behind the scenes.
Subject line: New Professional Development Offerings available this spring...
Hello Pat,
Mark your calendars: We will be adding self-paced leadership skills courses to our resource library, offered by the Braintrust Professional Institute. [Partner: replace this link with one that includes your Tracking ID.]
Here is a preview list of courses available to you: [Note to Partner: Each of these should be linked to the course, but with your Tracking ID. You can also display the courses with their course cover images, shared below.]
📈 Thought Leadership to Grow Your Business (Monetizing Thought Leadership)
📈 Building Influence and Impact
📈 Digital Strategy: Business Risks, Opportunities, Branding, Tech, IP and AI
📈 Super-efficient and Effective Writing and Editing
📈 AI Resource Kit (Roll out AI policy, training and innovation in your organization)
📈 Enhancing Creativity
📈 Building a More Powerful Personal Brand
📈 Improving your Networking Effectiveness
FAQ
Do the courses offer a certificate?
Yes, you will receive a certificate upon completion of a course.
Do the courses count for professional development credits?
Upon completion of each course, you will receive a certificate of completion to document your participation, and this will satisfy our CPD/CE/CEU requirements. [Note to partner: The Braintrust Professional Institute is happy to work with your group to ensure all Braintrust courses and training material are accredited. Please contact us at [email protected] to discuss.]
How are the courses structured?
Each learning module offers a micro-learning video – typically no more than 2-to-5 minutes long. Almost all course modules come with a workbook of practical exercises that can extend the learning to your organization.
How much time will a course take to complete?
It's entirely up to you. The micro-learning videos can be consumed quickly (you can see how many modules are in the courses that interest you) and it's up to you how much time you invest into the exercises provided to further your understanding and application of the learning.
What if I need support? Who do I call?
For technical questions, please contact the Braintrust Professional Institute directly, at [email protected].
Looking forward to offering these courses to you!
[Your Email Signature]
Subject line: New Professional Development Offerings available this spring...
Hello Pat,
Mark your calendars: We will be adding self-paced leadership skills courses to our resource library, offered by the Braintrust Professional Institute. [Partner: replace this link with one that includes your Tracking ID.]
Here is a preview list of courses available to you: [Note to Partner: Each of these should be linked to the course, but with your Tracking ID. You can also display the courses with their course cover images, shared below.]
📈 Thought Leadership to Grow Your Business (Monetizing Thought Leadership)
📈 Building Influence and Impact
📈 Digital Strategy: Business Risks, Opportunities, Branding, Tech, IP and AI
📈 Super-efficient and Effective Writing and Editing
📈 AI Resource Kit (Roll out AI policy, training and innovation in your organization)
📈 Enhancing Creativity
📈 Building a More Powerful Personal Brand
📈 Improving your Networking Effectiveness
FAQ
Do the courses offer a certificate?
Yes, you will receive a certificate upon completion of a course.
Do the courses count for professional development credits?
Upon completion of each course, you will receive a certificate of completion to document your participation, and this will satisfy our CPD/CE/CEU requirements. [Note to partner: The Braintrust Professional Institute is happy to work with your group to ensure all Braintrust courses and training material are accredited. Please contact us at [email protected] to discuss.]
How are the courses structured?
Each learning module offers a micro-learning video – typically no more than 2-to-5 minutes long. Almost all course modules come with a workbook of practical exercises that can extend the learning to your organization.
How much time will a course take to complete?
It's entirely up to you. The micro-learning videos can be consumed quickly (you can see how many modules are in the courses that interest you) and it's up to you how much time you invest into the exercises provided to further your understanding and application of the learning.
What if I need support? Who do I call?
For technical questions, please contact the Braintrust Professional Institute directly, at [email protected].
Looking forward to offering these courses to you!
[Your Email Signature]
"Launch" Template Email
Spread the news of your new initiative far and wide: email, newsletter, social, member portal, you name it. Incentivize your members or clients to share your launch posts, forward your launch emails, and bring a colleague to sign up. The more people that know you are investing in member or client benefits and opportunities the better (and the more they learn, the greater the revenue for your organization).
[Note to partner: One idea is to offer a special intro rate, to get people to try at least one course. As this will have an impact on your revenue, this should not be an automatic assumption. The template email assumes a 20% discount for two weeks, and then back to a regular discount of 10%.]
Subject line: Braintrust Professional Institute Courses launched (Intro offer)
Hello Pat,
Registration is open for our newest member/client benefit: Braintrust Professional Institute courses. [Partner: replace this link with one that includes your Tracking ID.] And during the next two weeks, we have arranged for a 20% introductory discount; after this period, your discount reverts is 10%)
Here is a list of courses available to you: [Note to Partner: Each of these should be linked to the course, but with your Tracking ID. You can also display the courses with their course cover images, shared below.]
📈 Thought Leadership to Grow Your Business (Monetizing Thought Leadership)
📈 Building Influence and Impact
📈 Digital Strategy: Business Risks, Opportunities, Branding, Tech, IP, and AI
📈 Super-efficient and Effective Writing and Editing
📈 AI Resource Kit (Roll out AI policy, training and innovation in your organization)
📈 Enhancing Creativity
📈 Building a More Powerful Personal Brand
📈 Improving your Networking Effectiveness
FAQ
Do the courses offer a certification?
Yes, you will receive a certificate upon completion of a course.
Do the courses count for CE credits?
Upon completion of each course, you will receive a certificate of completion to document your participation, and this will satisfy our CPD/CE/CEU requirements. [Note to partner: The Braintrust Professional Institute is happy to work with your group to ensure all Braintrust courses and training material is accredited. Please contact us at [email protected] to discuss.]
How are the courses structured?
Each learning module offers a micro-learning video – typically no more than 2-to-5 minutes long. Each module also comes with a workbook of practical exercises that can extend the learning to your organization.
How much time will a course take to complete?
It's entirely up to you. The micro-learning videos can be consumed quickly (you can see how many modules are in the courses that interest you) and it's up to you how much time you invest into the exercises provided to further your understanding and application of the learning.
What if I need support? Who do I call?
For technical questions, please contact the Braintrust Professional Institute directly, at [email protected].
[Note to partner: One idea is to offer a special intro rate, to get people to try at least one course. As this will have an impact on your revenue, this should not be an automatic assumption. The template email assumes a 20% discount for two weeks, and then back to a regular discount of 10%.]
Subject line: Braintrust Professional Institute Courses launched (Intro offer)
Hello Pat,
Registration is open for our newest member/client benefit: Braintrust Professional Institute courses. [Partner: replace this link with one that includes your Tracking ID.] And during the next two weeks, we have arranged for a 20% introductory discount; after this period, your discount reverts is 10%)
Here is a list of courses available to you: [Note to Partner: Each of these should be linked to the course, but with your Tracking ID. You can also display the courses with their course cover images, shared below.]
📈 Thought Leadership to Grow Your Business (Monetizing Thought Leadership)
📈 Building Influence and Impact
📈 Digital Strategy: Business Risks, Opportunities, Branding, Tech, IP, and AI
📈 Super-efficient and Effective Writing and Editing
📈 AI Resource Kit (Roll out AI policy, training and innovation in your organization)
📈 Enhancing Creativity
📈 Building a More Powerful Personal Brand
📈 Improving your Networking Effectiveness
FAQ
Do the courses offer a certification?
Yes, you will receive a certificate upon completion of a course.
Do the courses count for CE credits?
Upon completion of each course, you will receive a certificate of completion to document your participation, and this will satisfy our CPD/CE/CEU requirements. [Note to partner: The Braintrust Professional Institute is happy to work with your group to ensure all Braintrust courses and training material is accredited. Please contact us at [email protected] to discuss.]
How are the courses structured?
Each learning module offers a micro-learning video – typically no more than 2-to-5 minutes long. Each module also comes with a workbook of practical exercises that can extend the learning to your organization.
How much time will a course take to complete?
It's entirely up to you. The micro-learning videos can be consumed quickly (you can see how many modules are in the courses that interest you) and it's up to you how much time you invest into the exercises provided to further your understanding and application of the learning.
What if I need support? Who do I call?
For technical questions, please contact the Braintrust Professional Institute directly, at [email protected].
Looking forward to offering these courses to you!
[Your Email Signature]
Braintrust Professional Institute Logos
To download a logo to your computer, right click on the email. To download all the logos, download the zip file below.
Black text with transparent background:
White text with transparent background
Black background
Braintrust favicon 32x32
Braintrust Professional Institute Course Cover Graphics
Use the course covers to highlight (and hyperlink) them in your emails, newsletters, or social media posts. You can right click to download individual ones to your computer, or download a zip file with all of them together, below.
Ideas for your Blog, Social Media, or Newsletter
Reminding people of the value your member/client/employees benefits bring helps remind them of the value of membership and their experience working with you.
Use social media to highlight how members/clients/employees are gaining from their discounted Braintrust Professional Institute courses.
Be sure to tag us on your posts so that your posts appear in our social media feed as well (i.e., more eyeballs on your posts).
Here are some ideas:
> Feature members/clients/employees who have benefited from the courses: Just a quick video, low production, focusing on the benefits and knowledge they gained.
> Feature a course and how it will benefit their career: Feel free to use the text from the course pages on our website.
> Feature how your organization is reinvesting the gainsharing proceeds you have earned: Share how you are reinvesting it into new opportunities for members/clients/employees.
> Describe one of the activities in the FIRST PREVIEW module of the courses: We offer the first module as a preview, but we kindly ask that the remaining exercises be reserved for course students.
> Interview Randall or Ronja about how to get the most from the courses: Particularly if we are speaking at one of your events, this can help promote the event itself.
> Ask us to write something special for you: We would be happy to put something together.
> Feature a course and how it will benefit their career: Feel free to use the text from the course pages on our website.
> Feature how your organization is reinvesting the gainsharing proceeds you have earned: Share how you are reinvesting it into new opportunities for members/clients/employees.
> Describe one of the activities in the FIRST PREVIEW module of the courses: We offer the first module as a preview, but we kindly ask that the remaining exercises be reserved for course students.
> Interview Randall or Ronja about how to get the most from the courses: Particularly if we are speaking at one of your events, this can help promote the event itself.
> Ask us to write something special for you: We would be happy to put something together.
Additional Ideas to Increase Course Enrolment and Learning
Here are some Q&A and additional suggestions from our conversations with other partners to share what has worked for them.
If you have any additional questions, do contact us at [email protected]
If you have any additional questions, do contact us at [email protected]
How can I help explain how leadership skills courses benefit our members?
Your members and clients are experts in their fields, but may still have gaps in their business knowledge and leadership/managerial skills. Our self-paced courses help fill in the gaps and develop their business acumen, to help them grow on their businesses.
How can we create a mechanism to offer scholarships or discounts to select members/clients?
You can allocate any percentage of your gainsharing profits towards scholarship for members. Depending on your audience, you may choose to advertise that you offer scholarships to incentivize members/clients to sign up.
How else can the Braintrust Professional Institute support our members (and staff?)
No matter the size of our engagement with your organization, we learn a ton about how you operate and the clients and members you serve. Since the organizational learning is already underway, it makes working with you in other capacity that much easier. Building long-term relationships is much more satisfying for us. We are happy to provide additional training and mentorship to your clients, members or staff, as needed.
What if your members/clients need support? Or would benefit from additional learning reinforcements?
For an addition fee, we can offer "office hours" (weekly, monthly, or quarterly) for your clients/members to meet with us and ask questions or gain further clarification and support. We can also help facilitate group sessions to debrief and reinforce the learning.
Do you have any additional suggestions for how to promote our gainsharing initiative?
Recognition is very powerful, particularly in a social, group environment. We recommend creating space to recognize when people complete a course. For instance, have a block in your newsletter that celebrates people who completed their learning, or on a slide in a presentation to members at a conference or other event. Having stories of their successes from the learning will further reinforce the value of the courses and drive sales.
Downloadable Partnership Launch Checklist
Downloadable Partnership Launch Checklist
We've put together a one-page launch checklist to help keep you organized.
