Building a More Powerful Personal Brand
How to become intentional in building the personal brand that you want. (12 modules)
• Become intentional with your personal brand
• Improve how you communicate your unique value.
• Develop what you really (want to) represent.
Course Summary
What is the potential value of a fully developed personal brand? Picture this: What if your personal brand powered your career? What if your personal brand was rocket fuel for your business development? Helped open doors? And offer opportunities? For anyone who wants to separate from the pack and distinguish themselves, this is the practical course to get you there.
Packed with seasoned perspective, opportunities for self-reflection, and a tactical guide to help you move the needle on developing a robust personal brand.
Course Structure: Instead of lengthy videos, we use a micro-learning approach with short, impactful videos (mostly between 2-6 minutes), each focusing on a specific learning objective. To explore the topic in greater detail, each module also contains a 2-3 page executive planner.
Continue Your Professional Development: This is the intro course for the Thought Leadership to Grow Your Business course. Curious about how to build on your personal brand and monetize your unique expertise (the holy grail of personal brand and being a respected leader)? Learn more.
Course Curriculum
Randall Craig
Randall has founded several successful start-ups, held a long-time position at KPMG, and was a senior executive at an American public company. He is the author 8 books, including The Everything Guide to Starting an Online Business, has taught at numerous executive education programs, and frequently appears as an expert in the media. Beyond his role as the CEO of the Braintrust Professional Institute, Randall divides his time between coaching leaders on how to scale their businesses, writing, and sharing his knowledge on digital strategy as a conference speaker. Randall has served on numerous corporate and not-for-profit boards, and has earned an FCMC, CFA, MBA, CSP, and a Black Belt in Karate. Randall has also been inducted into the Speaking Hall of Fame.
Course Pricing
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